A Preliminary Classification of Usage Measures in Information System Acceptance: A Q-Sort Approach

Muhammad Z. I. Lallmahomed, Nor Zairah Ab Rahim, Roliana Ibrahim and Azizah Abdul Rahman
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Muhammad Z. I. Lallmahomed: Universiti Teknologi Malaysia, Malaysia
Nor Zairah Ab Rahim: Universiti Teknologi Malaysia, Malaysia
Roliana Ibrahim: Universiti Teknologi Malaysia, Malaysia
Azizah Abdul Rahman: Universiti Teknologi Malaysia, Malaysia

International Journal of Technology Diffusion (IJTD), 2011, vol. 2, issue 4, 25-47

Abstract: In the light of a diverse body of disorganized usage measures available and the difficulty of building a cumulative research tradition, a literature review is conducted on system use in Information Systems (IS) Acceptance through the two main theories of Technology Adoption, the Technology Acceptance Model (TAM), and The Unified Theory of Use and Acceptance of Technology (UTAUT). The authors seek to understand how usage measures are being operationalised and proposed a preliminary classification of those measures that covers system and task aspects of use. A Q-Sort approach was taken to validate the authors’ classification scheme and the result indicates high inter-rater agreement. The ensuing classification is meant to help researchers in their choice of system use measures. This review also summarises the arguments for a multi-dimensional measure of use and establishes that omnibus measure such as frequency, volume and use/non-use hold prevalence. Finally, the authors provide recommendations for further research in the area of system use.

Date: 2011
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