Forecasting the Imminent Market Shares Pertinent to HTC Corporation Domestically: The Vanguard Regarding Taiwan’s Smartphone Industry

Yi-Fen Chen, Chang-Lung Hsieh, Chia-Wen Tsai, Wen-Yu Chen and Wei-Hung Lin
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Yi-Fen Chen: Chung Yuan Christian University, Taiwan
Chang-Lung Hsieh: Ming Chuan University, Taiwan
Chia-Wen Tsai: Ming Chuan University, Taiwan
Wen-Yu Chen: Chinese Culture University, Taiwan
Wei-Hung Lin: Chung Yuan Christian University, Taiwan

International Journal of Technology Diffusion (IJTD), 2012, vol. 3, issue 1, 1-7

Abstract: The development of the smartphone will intensify in the future. Recently, many Taiwan’s manufacturers are investing in the smartphone market. The present research used the grey envelope analysis to forecast the smartphone industry market share of High Tech Computer Corporation (HTC) in Taiwan. The average residual error of up and down envelope is 6.1825% from 2003 to 2007, and the predicted market share in 2012 is 3.334%. The forecasting results showed that the market share of HTC will decrease in the future. The founding of research offers meaningful information for HTC to decide the new strategy. For government, the result could also help to implement adequate policies to support the development of smartphone industry in the future.

Date: 2012
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