The Influence of IT-Related Beliefs on Emotional Trust for a Smartphone and Smartphone Continuance Usage: An Empirical Study

Efosa C. Idemudia, Mahesh S. Raisinghani and Olusola Samuel-Ojo
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Efosa C. Idemudia: Department of Management & Marketing, College of Business, Arkansas Tech University, Russellville, AR, USA
Mahesh S. Raisinghani: School of Management, Texas Woman’s University, Denton, TX, USA
Olusola Samuel-Ojo: School of Information Systems and Technology, Claremont Graduate University, Claremont, CA, USA

International Journal of Technology Diffusion (IJTD), 2013, vol. 4, issue 2, 31-48

Abstract: Companies and municipalities worldwide are encouraging bring your own devices (BYOD) such as smartphones to the work environment to enhance communication among all employees, job performance, system quality, product quality, and service quality. Thus, understanding factors that have direct and indirect influence on smartphone continuance usage is helpful to companies worldwide that are investing heavily on BYOD. To date, there are no published studies that have investigated both the influence of external variables (i.e. cognitive factors) and emotional trust on smartphone continuance usage. To fill this gap in the literature, the authors develop their research model. This study indicates that emotional trust in a smartphone has a positive and significant effect on smartphone continuance usage. This finding strongly supports both the theory of reasoned action and the technology acceptance model. Familiarity with a smartphone, satisfaction with a smartphone, usefulness of a smartphone’s apps/features, and smartphone functionality have a significant positive effect on emotional trust on a smartphone. The authors’ findings strongly indicate that the continuance usage of a smartphone in their daily activities and tasks involve emotion, cognition, and mental processes.

Date: 2013
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