Building a Customer Inquiry Database System

Shameem Akhter and Nayem Rahman
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Shameem Akhter: Western Oregon University, Monmouth, OR, USA
Nayem Rahman: Portland State University, Portland, OR, USA

International Journal of Technology Diffusion (IJTD), 2015, vol. 6, issue 2, 59-76

Abstract: Organizations invest in customer database software to keep customer data safe and secured. That also allows them to increase operational efficiency of business. In this article, the authors will discuss development of a customer inquiry database system for use by small businesses. The proposed database system is destined to store customer information, inquiries, and company product information. The authors have designed and developed user interfaces (UI) using the state of the art software development technology and developed business intelligence (BI) capability using this system. This article provides a holistic view of building a customer inquiry database system. Existing literature or database system books talk about these topics partially as opposed to our approach of an integrated view of customer inquiry system.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jtd000:v:6:y:2015:i:2:p:59-76

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