An Empirical Investigation of Smartphone Adoption in Pakistan

Mohsin Ikram, Sarah S. Khan and Bong-Keun Jeong
Additional contact information
Mohsin Ikram: Department of Computing, School of Electrical Engineering and Computer Science, National University of Sciences and Technology, Islamabad, Pakistan
Sarah S. Khan: Department of Business Management, Poole College of Management, North Carolina State University, Raleigh, USA
Bong-Keun Jeong: Department of Management and Decision Sciences, Wall College of Business, Coastal Carolina University, Conway, USA

International Journal of Technology and Human Interaction (IJTHI), 2018, vol. 14, issue 3, 1-20

Abstract: Smartphone use has proliferated globally. However, there is a lack of understanding regarding the fast adoption of the technology at individual level, specifically for personal use. Technology adoption varies across geographic regions, and smartphone adoption is no exception. This article investigates smartphone adoption in Pakistan, which is one of the fastest growing smartphone markets. With the help from the Technology Acceptance Model (TAM), the authors build a research model by looking at the unique characteristics of the smartphone technology and Pakistan's market. The research model is empirically tested among 289 smartphone users. The results show perceived smartphone usefulness and the ease of use contributing significantly towards users' intention to adopt smartphone. Also, smartphone design, availability of smartphone applications, and social norms increases the smartphone use. However, technical difficulty in smartphone use negatively affects its adoption. The authors also discuss the implications and future research.

Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/IJTHI.2018070101 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jthi00:v:14:y:2018:i:3:p:1-20

Access Statistics for this article

International Journal of Technology and Human Interaction (IJTHI) is currently edited by Anabela Mesquita

More articles in International Journal of Technology and Human Interaction (IJTHI) from IGI Global
Bibliographic data for series maintained by Journal Editor ().