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Investigating Educators' Intention to Adopt M-Learning: A Comparative Study Between Arab Business Schools

Anissa Negra, Wafa M'sallem and Mohamed Nabil Mzoughi
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Anissa Negra: ISG Sousse, Tunisia
Wafa M'sallem: IHEC Sousse, Tunisia
Mohamed Nabil Mzoughi: College of Business, Dar Al-Uloom University, Saudi Arabia

International Journal of Technology and Human Interaction (IJTHI), 2021, vol. 17, issue 3, 69-83

Abstract: The technological spread has brought business schools in Arab countries into the m-learning age. Teachers represent one of the most important pillars of the ubiquitous learning implementation. This research aims to examine educators' intention of m-learning adoption based on the TAM, dispositional resistance to change (RTC), and perceived playfulness. One hundred seventy-nine educators from business schools in Tunisia and Saudi Arabia answered the survey. Results revealed that playfulness is the most predictor of the educators' intention adoption of m-learning in both cultures. Cluster analysis has revealed three different profiles of educators in business schools: opposing, averse, and pioneers.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jthi00:v:17:y:2021:i:3:p:69-83

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