A Holistic Model Proposal to Better Understand Mobile Purchases

Sinda Agrebi
Additional contact information
Sinda Agrebi: ICD Business School, 12 Rue Alexandre Parodi, Paris, France

International Journal of Technology and Human Interaction (IJTHI), 2021, vol. 17, issue 3, 84-97

Abstract: This research suggests a model to explain mobile purchase intention via smartphones based on the technology acceptance model to which specific variables to the m-commerce context were added: perceived risk, innovativeness, ubiquity, and trust in mobile internet. To that aim, a quantitative study was conducted with 400 French mobile users (200 buyers and 200 non-buyers) and was based on a purchase simulation of a train ticket on a mobile site up to the point of payment. The results show that the usefulness (explained by the innovativeness, the ubiquity and trust toward mobile Internet) and the perceived risk (explained by the innovativeness) have an impact on the intention to use unlike the perceived ease of use.

Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/IJTHI.2021070106 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jthi00:v:17:y:2021:i:3:p:84-97

Access Statistics for this article

International Journal of Technology and Human Interaction (IJTHI) is currently edited by Anabela Mesquita

More articles in International Journal of Technology and Human Interaction (IJTHI) from IGI Global
Bibliographic data for series maintained by Journal Editor ().