CHENNAI SUPER KINGS (CSK): GROWING AND LEVERAGING BRAND EQUITY

Joffi Thomas (), Biswarup Saha and Chandra Shekhar Satpathy
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Joffi Thomas: Indian Institute of Management, Kozhikode
Biswarup Saha: Indian Institute of Management, Kozhikode
Chandra Shekhar Satpathy: Indian Institute of Management, Kozhikode

No 125, Working papers from Indian Institute of Management Kozhikode

Pages: 36 pages
Date: 2013
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