A Pedagogical Schema of Storytelling for Managers

Das Anupam ()
Additional contact information
Das Anupam: Indian Institute of Management Kozhikode

No 488, Working papers from Indian Institute of Management Kozhikode

Abstract: Most postgraduate students in Indian Management Schools (and possibly in business schools in many other parts of the world) have no or very little knowledge of effective storytelling. Yet, one s ability to share personal or professional information with others in a narrative form was found to be highly rewarded in business. This pedagogical schemais conceptualized to helpmanagement studentsimprove their narrative skills. In doing so, the students were instructed to compose a compelling narrative to position and advertise a product after analyzing a advertisement case study. To achieve this goal, the activity makes use of the familiar management case method and relies primarily on theworking memory this creates,for the narrative. Simultaneously, the students are also introduced to thetechniques of creating a compelling three-act narrative through semiotic interpretation of a limited set of images. Thus, the goal of the pedagogical activity is not only to help the students master the art of compelling storytelling but also to help them acquire successful strategies of branding through narratives.

Keywords: Advertisements; Case Method; Narrative; Storytelling; Working Memory (search for similar items in EconPapers)
Pages: 34 pages
Date: 2022-03
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://iimk.ac.in/uploads/publications/IIMK_WPS_488_HLA_2022_03_UploadFile.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 403 Forbidden

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:iik:wpaper:488

Access Statistics for this paper

More papers in Working papers from Indian Institute of Management Kozhikode IIMK Campus PO, Kunnamanagalam, Kozhikode, Kerala, India -673570. Contact information at EDIRC.
Bibliographic data for series maintained by Sudheesh Kumar ().