Corporate Image Advertising

Shingi P M

IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: While describing how a favourable corporate image shared by different types of public like investors, merchants, dealers, administrators, political leaders, customers, business associates and company executives can provide invaluable services to a company, the paper presents a possible set of themes for building corporate image with suitable data-based message strategies.

Date: 1981-11-01
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Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:wp00470

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