Typology of Headlines

Shingi P M

IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: This paper brings out a theme-based typology of headlines normally useful for verbal component in print advertising. The existing modes of presenting or classifying the headlines is briefly presented to indicate their inadequacy. The various possible positioning of headlines is also elaborated in the text.

Date: 1981-12-01
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Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:wp00477

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