Joint Determination of Optimal Inventory and Marketing Policies

Rao P Poornachandra

IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: In this paper a mathematical model has been developed in which the interaction of Economic Order Quantities with marketing policies have been considered. The model assumes the demand as a function of the four marketing variables viz., selling price, advertising effort, distribution effort and product quality. The model also allows the possibility of a fraction of the items getting damaged.

Date: 1989-03-01
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Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:wp00870

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