Strategies of Technology Intensive Firms

Ramachandran K

IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: This working paper summarises the findings of a study of 46 high-technology venture capital funded firms. The focus of the study was on the decision orientation of entrepreneurs on various strategy related dimensions. It was found that most of the entrepreneurs are successful and they are driven by technology orientation. They have entered virgin areas with strong technology focus especially in niche markets. Their core strength is technology which they try to preserve through continuous upgradation. They have woven their financial, personnel and marketing strategies around the technology strategy. Most of them have very high levels of product market clarity, and are dynamic in terms of adjustment to the changing competitive environment.

Date: 1996-02-01
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Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:wp01372

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