Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign

Noel Murray, Ajay Manrai and Lalita Manrai
Additional contact information
Noel Murray: Argyros School of Business & Economics, Chapman University, U.S.A.
Ajay Manrai: Department of Business Administration, University of Delaware, U.S.A.
Lalita Manrai: Department of Business Administration, University of Delaware, U.S.A.

International Journal of Business and Economics, 2015, vol. 14, issue 1, 7-22

Abstract: The paper uses critical theory to analyze the impact of financial services advertising on consumer behavior in the run up to the Great Recession. One influential advertising campaign, the Citibank Live Richly campaign, is examined as an important situational variable, setting the context for poor consumer decision-making regarding financial services and consumer debt-related products. Critical realism is offered up as a promising methodology to examine the broader institutional and regulatory framework surrounding financial services advertising.

Keywords: deconstruction; financial services advertising; great recession; critical realism; BAPCPA; Citibank (search for similar items in EconPapers)
JEL-codes: M31 M37 M38 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.14-1/pdf/vol_14-1-2.pdf (application/pdf)
https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.14-1/abstract/02.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ijb:journl:v:14:y:2015:i:1:p:7-22

Access Statistics for this article

International Journal of Business and Economics is currently edited by Hsiang-Tsai Chiang (Editor-in-Chief), Chiung-Ju Huang (Editor-in-Chief), Feng-Jyh Lin (Associate Editor), Tzu-Ching Weng (Associate Editor), Hsin-Yi Huang (Managing Editor) and Szu-Hsien Ho (Managing Editor)

More articles in International Journal of Business and Economics from School of Management Development, Feng Chia University, Taichung, Taiwan Contact information at EDIRC.
Bibliographic data for series maintained by Szu-Hsien Ho ().