An Examination into Consumers’ Perceptions towards Islamic Banking and their Purchase Intentions in Pakistan

Umair Ejaz
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Umair Ejaz: University of Lahore, Pakistan

International Journal of Social Sciences and Management Studies (IJSSMS), 2014, vol. 1, issue 2, 53-66

Abstract: Islamic banking after his starting got the very much acceptance around the world at the end of 2013. There are number of banks who are dealing in the Islamic banking. There are number of non-Muslim countries who also introduced the Islamic banking in their countries. In Pakistan both Islamic and conventional banking system are working properly but in Pakistan that I have seemed that Islamic banking is not succeeding the getting as much share that the conventional banking have. Although Islamic banking share is increasing day by day but as compared to the conventional banking it is low. So my point of view to see why it is happening, so the Islamic bank has to find the Awareness, Understanding and Perception level of the people in Pakistan about Islamic products and services that are effecting on their purchase intention.

Keywords: Islamic banking; Consumer awareness; Purchase intentions (search for similar items in EconPapers)
Date: 2014
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