Social marketing for better job quality in micro and small enterprises in Ghana

Chris. Seeley

ILO Working Papers from International Labour Organization

Abstract: Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises.

Keywords: working conditions; small enterprise; microenterprise; marketing; mass media.; pilot project; project design.; radio; television.; occupational safety; occupational health; conditions de travail; petite entreprise; microentreprise; marketing; mass média; projet pilote; élaboration de projet; radio; télévision; sécurité du travail; santé au travail; condiciones de trabajo; pequeña empresa; microempresa; mercadotecnia; medios de comunicación de masas; proyecto piloto; elaboración de proyectos; radio; televisión; seguridad en el trabajo; salud en el trabajo (search for similar items in EconPapers)
Pages: 36 pages
Date: 2004
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Citations: View citations in EconPapers (2)

Published in SEED working paper series

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Persistent link: https://EconPapers.repec.org/RePEc:ilo:ilowps:993673453402676

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