Audiovisual mass media campaigns for insurance education stages and lessons

Sarah. Bel and Mariana. Pinzón Caicedo

ILO Working Papers from International Labour Organization

Abstract: As the microinsurance industry grows there is an increasing need to scale up insurance education efforts and educate a wider audience. Audiovisual media is an attractive dissemination channel to achieve this because it is strongly anchored in the lifestyle of low-income people in developing countries. This paper explores the stages of such campaigns and presents lessons learnt.

Keywords: microinsurance; awareness raising; mass media (search for similar items in EconPapers)
Pages: 45 p.) pages
Date: 2013
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Published in Impact insurance working paper;

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Persistent link: https://EconPapers.repec.org/RePEc:ilo:ilowps:995186093302676

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