Why people do not buy microinsurance and what can we do about it

Michal. Matul, Aparna. Dalal, Ombeline. De Bock and Wouter. Gelade

ILO Working Papers from International Labour Organization

Abstract: This paper helps practitioners understand what factors determine demand for their microinsurance products. Based on a review of more than 30 studies, it blends academic findings with practical examples and presents solutions to improve demand. Incorporating these into a marketing strategy does not need to be a costly exercise. These findings debunk some of the most common myths about the demand for microinsurance such as "People don´t buy insurance because they don´t understand it".

Keywords: microinsurance; marketing; risk management (search for similar items in EconPapers)
Pages: 25 p.) pages
Date: 2013
References: Add references at CitEc
Citations:

Published in Impact insurance working paper;

Downloads: (external link)
https://ilo.userservices.exlibrisgroup.com/view/de ... NST/1292217070002676 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ilo:ilowps:995186093402676

Access Statistics for this paper

More papers in ILO Working Papers from International Labour Organization Contact information at EDIRC.
Bibliographic data for series maintained by Vesa Sivunen ().