Communication strategies for reputation management of the company

Yanica Petkova Dimitrova ()
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Yanica Petkova Dimitrova: University of Library Studies and Information Technologies, Sofia, Bulgaria

Romanian Journal of Economics, 2016, vol. 43, issue 2(52), 5-13

Abstract: Corporate reputation is an intangible value of the company, which generates competitive advantages, if it is professionally constructed. Corporate reputation generates significant competitive advantages when the strategies created for its management are aimed at a positive shift in its sustainability. Communication strategies support the overall management of reputation. With the help of social media, the managerial process becomes interactive and includes dialogues and interactions between the organization and various stakeholder groups with which it maintains relations. Classification-JEL M14

Keywords: corporate reputation; stakeholder; social media; communication strategies; intangible values. (search for similar items in EconPapers)
Date: 2016
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