Trends of e-Commerce in Portugal: A Survey on Business Strategies and Consumer Behavior

Marta Diogo António and João Carlos Lopes

No 2026/0409, Working Papers REM from ISEG - Lisbon School of Economics and Management, REM, Universidade de Lisboa

Abstract: This paper addresses the topic of digital trade. Its central objective is to analyze the evolution of e-Commerce in recent years in Portugal and the European Union, and to understand how companies and consumers act in relation to this topic. The research is based on interviews with professionals linked to the sector and a survey conducted among Portuguese consumers, allowing a more comprehensive understanding of the digital world. The study highlights the main trends associated with consumption, the obstacles faced by companies, as well as the opportunities brought about by digital transformation. The results obtained contribute to the discussion about Portugal's position in the European landscape regarding digital commerce and offer valid recommendations for policymakers and economic agents.

Keywords: e-Commerce; Digital transformation; Business strategies; Consumer behavior; Portugal. (search for similar items in EconPapers)
JEL-codes: D12 D22 L81 (search for similar items in EconPapers)
Date: 2026-02
New Economics Papers: this item is included in nep-eur and nep-pay
References: Add references at CitEc
Citations:

Downloads: (external link)
https://rem.rc.iseg.ulisboa.pt/wps/pdf/REM_WP_0409_2026.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ise:remwps:wp04092026

Access Statistics for this paper

More papers in Working Papers REM from ISEG - Lisbon School of Economics and Management, REM, Universidade de Lisboa ISEG - Lisbon School of Economics and Management, REM, R. Miguel Lupi, 20, LISBON, PORTUGAL.
Bibliographic data for series maintained by Sandra Araújo ().