Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data

Lee Schulz, Ted Schroeder and Katharine L. White

ISU General Staff Papers from Iowa State University, Department of Economics

Abstract: Consumers rely on experience and credence attributes when purchasing beef from retailers. It is essential for all beef industry sectors to recognize the complexity of consumer buying behavior. A hedonic model is estimated to determine if there are incentives to brand beef steaks, the types of brands that entertain price premiums, and the level of existing premiums. Most branded steaks garnered premiums along with organic claims, religious processing claims, and premium cuts. Factors influencing brand value were new brands targeting emerging consumer trends, brands with regional prominence, and brands positioned as special label, program/breed specific production, and store labels.

Date: 2012-01-01
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Related works:
Journal Article: Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data (2012)
Journal Article: Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data (2012)
Working Paper: Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data (2012)
Working Paper: VALUE OF BEEF STEAK BRANDING: HEDONIC ANALYSIS OF RETAIL SCANNER DATA (2010)
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