Consumer Behavior and Marketing

Edited by Matthew G. Reyes

in Books from IntechOpen

Abstract: This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.

JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
ISBN: 978-1-78923-855-6
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https://www.intechopen.com/books/6140 (text/html)
Book downloadable chapter-by-chapter

Chapters in this book:

Building on eWOM to Understand Service Quality in Hotel Services

Marlene Amorim and Mario Rodrigues

Consumer Life Cycle and Profiling: A Data Mining Perspective

Farruh Kushnazarov

Lifestyle Demographic and Food Label Consumption

Zul Ariff Abdul Latiff

Mobile App Marketing Communication for B2B and B2C: Ingoes as a Case Study

Umut Ayman, Anil Kemal Kaya and Ipek Halim

Profiling Green Consumers with Data Mining

Alireza Ziaei-Bideh and Mahsa Namakshenas-Jahromi

Social Media, Consumer Behavior, and Service Marketing

Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie

STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies

Nazri Nordin and Mohamed Azmi Ahmad Hassali

Tourism 4.0: Challenges in Marketing a Paradigm Shift

Urska Starc Peceny, Vesna Kuralt, Jurij Urbancic, Simon Mokorel and Tomi Ilijas

Unpacking the Digital Consumer Mindset

Matthew Dingee

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Persistent link: https://EconPapers.repec.org/RePEc:ito:pbooks:6140

DOI: 10.5772/intechopen.77647

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