Innovative Behaviour Mediates in the Relationship between Employee Creativity and Organisational Innovation

Khawar Hussain and Eta Wahab

A chapter in Innovation - Research and Development for Human, Economic and Institutional Growth from IntechOpen

Abstract: The telecommunications industries play a vital role in enhancing Malaysia's innovation level. In this perspective, telecommunications industries need innovative human resources development. Therefore, the study attempts to examine the effect of employee creativity (EC) on organisational innovation (OI) through the mediating role of innovative behaviour (IB). A quantitative study was conducted by survey questionnaires to the employees of telecommunications industries in Malaysia. In addition, structural equation modelling (SEM) is used to determine the effect of employee creativity on organisational innovation through the mediating role of innovative behaviour with the support of the componential theory of organisational creativity and innovation. Finally, the results found that innovative behaviour significantly mediated in the relationship between employee creativity and organisational innovation. Thus, the research study has had a beneficial effect on innovation in the telecommunications industries in Malaysia.

Keywords: organisational innovation (OI); innovative behaviour (IB); employee creativity (EC); quantitative study; structural equation modelling (SEM) (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:311451

DOI: 10.5772/intechopen.111861

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