The role of program quality and publicly-owned platforms in the free to air broadcasting industry

Francisco Martínez-Sánchez and Miguel González-Maestre

Working Papers. Serie AD from Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie)

Abstract: We consider the role of a publicly-owned platform and program quality in the free to air broadcasting industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection between program quality and advertising incentives are drastically different between both scenarios. We also consider the welfare implications of our analysis and obtain policy implications regarding the optimal government’s intervention in the broadcasting industry.

Keywords: program quality; mixed duopoly; advertising; media (search for similar items in EconPapers)
JEL-codes: L11 L33 L82 M37 (search for similar items in EconPapers)
Pages: 24 pages
Date: 2010-05
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Published by Ivie

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http://www.ivie.es/downloads/docs/wpasad/wpasad-2010-19.pdf Fisrt version / Primera version, 2010 (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:ivi:wpasad:2010-19

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