Innovation and Entrepreneurial Strategies in Balneary Tourism

Dumbrava Vasile and Daniela Georgiana Golea ()
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Dumbrava Vasile: Titu Maiorescu University, Bucharest

Journal of Business Economics and Information Technology, 2015, vol. 2, issue 2, 3

Abstract: The most recent strategic management theories consider that entrepreneurship and innovation development are favored more by certain organizational development contexts. Due to the fact that innovation became an instrument and a condition for performance, its approach should be done in a systematic way at an organizational level. Managers are responsible to develop an organizational entrepreneurial environment and to adopt innovation as the main instrument for growing. The entrepreneurship is related to innovation and it is associated with an organizational growing process. Innovation is the foundation of the entrepreneurship model by offering new perspectives related to growth and progress. Entrepreneurship and innovation were given special attention in the context of the European financial crisis, because they are regarded as very important aspects of economic vitality, being the essential path to sustainable economic growth. Balneary tourism represents a great opportunity for the economic development of our country, contributing thus to the downsizing of the seasonality in Romanian tourism. The recovery of balneary tourism is beneficial throughout the entire country, and his international promoting can turn into an element of revival of Romania.

Keywords: Innovation; Entrepreneurial; Balneary Tourism (search for similar items in EconPapers)
Date: 2015
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