Consumer Buying Behaviour Towards Automobile Industry in National Capital Region

Sanjay Singh Yadav
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Sanjay Singh Yadav: Ph. D. Research Scholar, Faculty of Commerce and Business Administration, D. N. College, Meerut (U.P.)

Journal of Commerce and Trade, 2018, vol. 13, issue 2, 38-43

Abstract: This paper explores the consumer buying behaviour towards passenger cars in National Capital Region (NCR). The scope of the study is limited to certain important buying behavioural aspects like information search and evaluation, brand preference and brand loyalty and factors of motivation. Understanding the customer's satisfaction of the product will help the automobile manufacturer in developing their products to meet customer's needs and designing the proper marketing programs and strategy.

Keywords: Consumer buying behaviour; Automobile Industry; Purchase decision; Brand choice. (search for similar items in EconPapers)
JEL-codes: D11 D12 L62 (search for similar items in EconPapers)
Date: 2018
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