A Study on Pet Owners' Intention to Purchase Pet Insurance

Chiehwei Hung () and Yen-Shan Chuang
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Chiehwei Hung: Department of Risk Management and Insurance, Feng Chia University, Taiwan
Yen-Shan Chuang: Auditing Department, Cathay Life Insurance Co., Ltd., Taiwan

Journal of Economics and Management, 2014, vol. 10, issue 2, 181-207

Abstract: This study investigates the impacts of consumers¡¦ characteristics, pet feeding habits, pet spending and insurance conditions of pet owners on the intention to purchase a pet insurance policy. Our results reveal that family income, average monthly spending on pets, and experience of purchasing medical insurance are the significant determinants of a pet owner¡¦s intention to purchase pet insurance. Pet owners who have higher family income, higher pet spending, and who have previously purchased medical insurance have a higher intention to purchase pet insurance.

Keywords: pet; insurance; purchase intention (search for similar items in EconPapers)
JEL-codes: G22 M31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:jec:journl:v:10:y:2014:i:2:p:181-207

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