Big Data as a Customer Management Relationship Tool

Leonardo de Lima Francisco, Wenderson Fernandes Moura, Leandro Ricardo Sabino, Valdeci Ferreira dos Santos and Rodrigo Barreto Esquarcio

International Journal of Business Administration, 2016, vol. 7, issue 6, 91-95

Abstract: Considering the growth of globalization and the constant technological innovations, fields such as Internet and Social Networks have been brought into relevance ¨C if not into prevalence ¨C with organizations¡¯ attempts of better understanding their customers ¨C having always preserving their business and becoming more competitive to the eye of the market as their main challenges. In this context, the increased data volume and speed naturally demands organizations to develop processes and mechanisms to analyze and interpret data for decision making. The objective of this article ¨C which is based on secondary data research and theoretical comparison among the authors of the themes, analysis of key-concept and case studies ¨C is to introduce the relation between a data compilation tool, named Big Data, and its relations with marketing as a customer relations vehicle, in a quest for adding value to business.

Keywords: big data; CRM; relationship marketing (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciedu.ca/journal/index.php/ijba/article/view/10568/6428 (application/pdf)
http://www.sciedu.ca/journal/index.php/ijba/article/view/10568 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jfr:ijba11:v:7:y:2016:i:6:p:91-95

DOI: 10.5430/ijba.v7n6p91

Access Statistics for this article

International Journal of Business Administration is currently edited by Jenny Zhang

More articles in International Journal of Business Administration from International Journal of Business Administration, Sciedu Press
Bibliographic data for series maintained by Jenny Zhang ().