Older Adults on Electronic Commerce: A Literature Review

Feixiang Zhang and Carolina Garcia Soto

International Journal of Business Administration, 2018, vol. 9, issue 3, 10-17

Abstract: Electronic commerce keeps proliferating in the globalized market, and according to the market trends in both academic and commercial studies, the youth segment seems to be the primary objective of market strategies and the greater subject of academic studies. However, there is not much information about if the same situation in the market applies to the older adult segment, despite the growth in the number of older persons in many countries. To have a broader understanding of this matter, we carried out a review of the literature about this topic, with particular emphasis on the older adult's acceptance of electronic commerce, mobile commerce, mobile phones and the factors that influence their use of the technology. We also discuss some utilization of model and investigation theories, and we propose some directions for future research in this area.

Keywords: e-commerce; mobile commerce; mobile phone; smartphones; acceptance; older adults (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciedu.ca/journal/index.php/ijba/article/view/13425/8296 (application/pdf)
http://www.sciedu.ca/journal/index.php/ijba/article/view/13425 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jfr:ijba11:v:9:y:2018:i:3:p:10-17

DOI: 10.5430/ijba.v9n3p10

Access Statistics for this article

International Journal of Business Administration is currently edited by Jenny Zhang

More articles in International Journal of Business Administration from International Journal of Business Administration, Sciedu Press
Bibliographic data for series maintained by Jenny Zhang ().