Cluster Analysis for the Questionnaire Investigation on the Needs at Fuji City

Yuki Higuchi, Akane Okubo, Daisuke Suzuki and Kazuhiro Takeyasu

International Journal of Business Administration, 2018, vol. 9, issue 3, 39-48

Abstract: Shopping streets at local city in Japan became old and are generally declining. In this paper, we handle the area rebirth and/or regional revitalization of shopping street. We focus on Fuji city in Japan. Four big festivals are held at Fuji city (two for Fuji Shopping Street Town and two for Yoshiwara Shopping Street Town). Many people visit these festivals including residents in that area. Therefore a questionnaire investigation to the residents and visitors is conducted during these periods in order to clarify residents and visitors¡¯ needs for the shopping street, and utilize them to the plan building of the area rebirth and/or regional revitalization of shopping street. These are analyzed by using Cluster Analysis and Multiple Regression Analysis. These are utilized for constructing a much more effective and useful plan building. We have obtained fruitful results. To confirm the findings by utilizing the new consecutive visiting records would be the works to be investigated.

Keywords: Fuji city; area rebirth; regional vitalization; festival; cluster analysis; multiple regression analysis (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:jfr:ijba11:v:9:y:2018:i:3:p:39-48

DOI: 10.5430/ijba.v9n3p39

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