Factors Affecting Intention to Use Facebook-Banking of Generation Y in Vietnam
Cuong Dinh,
Pham Thuy Linh and
Pham Ngoc Ha
International Journal of Financial Research, 2015, vol. 6, issue 4, 68-75
Abstract:
To succeed in retail banking requires banks to apply often new technologies in their business to satisfy the various demand of a great amount of individual customers. While many banks have a tendency to provide banking technology applications to customers, generation Y is quite the potential customers, particularly a completely new service called Facebook-banking (FB). Therefore, this paper is conducted in order to evaluate the factors influencing the intention to use FB of generation Y (Gen Y). Basing on the Technology Acceptance Model - TAM (Davis, 1989), our research model is recommended with five factors directly or indirectly affecting the intention to use FB of Gen Y. After analyzing the data collected from our survey, we indicate three major factors influencing Gen Y¡¯s intention to use FB in Vietnam. According to the findings, some recommendations are suggested to banks to provide efficient FB services to Gen Y in Vietnam.
Keywords: behavioral economics; generation Y; Facebook-banking; Vietnam (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:
Downloads: (external link)
http://www.sciedu.ca/journal/index.php/ijfr/article/view/7837/4667 (application/pdf)
http://www.sciedu.ca/journal/index.php/ijfr/article/view/7837 (text/html)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:jfr:ijfr11:v:6:y:2015:i:4:p:68-75
DOI: 10.5430/ijfr.v6n4p68
Access Statistics for this article
International Journal of Financial Research is currently edited by Gina Perry
More articles in International Journal of Financial Research from International Journal of Financial Research, Sciedu Press
Bibliographic data for series maintained by Gina Perry ().