Consumer Satisfaction and Profitability: A Dynamic Panel Data Analysis

Alan K.M. Au and Matthew C.H. Yeung

Journal of Business Administration Research, 2013, vol. 2, issue 2, 54-60

Abstract: This paper uses panel data estimations to examine the link between customer satisfaction and profitability. In so doing it controls for the existence of firm-specific effects which may impact on overall performance and thus gives a more rigorous estimate of the relationship between these two variables. The use of a dynamic estimation also provides important insights into issues relating to causality.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:jfr:jbar11:v:2:y:2013:i:2:p:54-60

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