Exploration of the Core Elements of Midrange Women's Clothing Store Display Based on Consumer Evaluation

Jingjing Nie, Jing Zhou, Hai Liu and Jinhua Ruan

Journal of Business Administration Research, 2015, vol. 4, issue 1, 38-44

Abstract: In women's apparel market, store displays are playing an increasingly important role. however, in midrange women's clothing store, which occupies the dominant position of the domestic women's market , display shows the characteristics of blindness and fuzziness and the core elements of the display is not clear and lack of business agility as well as consumer relevance, leading to no obvious effect. This article,?through?literature review,?expert consultation,?field investigation and questionnaire survey,?using?exploratory factor analysis,?sums up?the core elements?of?the midrange women's clothing store display,?in order?to?provide positive guidance for the display?planning.

Date: 2015
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