The Analysis about the Network Expansion of Enterprise Viral Marketing

Shourong Tang

Journal of Management and Strategy, 2014, vol. 5, issue 2, 49-52

Abstract: There are a lot of unexpected changes taking place in the online world. Viral marketing is a typical efficient network marketing method which births at the background of the Web2.0 era. It is high concerned with its clipping and comprehensive effect on society. Studying its mechanism, in addition to the spanking speed of the Internet, the rapid transmission method and the wide range of audience, it mostly depends on idiographic interactive involvement and relationship. This article mainly summarizes the concept of Viral Marketing, the similarity of enterprise Viral Marketing, the negative effect and the responsive tactics.

Keywords: viral marketing; network; innovation (search for similar items in EconPapers)
Date: 2014
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