Dynamic Shifts in Visual Focus of Eye Movements Emphasize Associative Relevancy

Gufran Ahmad

Research in World Economy, 2015, vol. 6, issue 4, 18-28

Abstract: Progress in the studies of eye movements have touched an innovative milestone and are steadily pushing forward brand-new interdisciplinary researches. In a number of common to complex scenarios, the applicabilities of eye tracking guarantee absolute success in the understanding of human behaviors and interactions. The eye movement probes result in understanding of the underlying mechanism of visual perception and dynamics of humans¡¯ cognition that are of prime concerns for a number of social, economic, and scientific purposes. In this study, we conducted a series of eye tracking experiments to verify our hypothesis that during artistic portrait viewing, the visual focus of eye movements dynamically associated relevant constituents of artistic portrait. We collected the eye movement data of participants who regarded artistic portraits during active viewing. The paths produced from eye tracking system during portrait viewing traced connected focuses of eye movements in eye movements based on associative relevancy in visual contexts. These experimental facts validated the hypothesis that dynamic shifts in visual focus of eye movements emphasized associative relevancy.

Keywords: associative relevancy; cognition; eye movements; visual focus (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:jfr:rwe111:v:6:y:2015:i:4:p:18-28

DOI: 10.5430/rwe.v6n4p18

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