What do generation Y expect from online talk shows?

Acelya Ã-zsevim Celenk ()
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Acelya Ã-zsevim Celenk: Medipol University / Turkiye

Journal of Original Studies, 2023, vol. 4, issue 1, 17-25

Abstract: Turkey draws attention as one of the countries where internet technologies are used the most. It is quite possible that new channels will emerge among a society that uses technology so frequently and that it will be followed by large populations. Generation Y is an important part of this great technological process. The Y generation, which does not adhere to the strict rules as the X generation, but does not have the comfortable structure of the Z generation, is living in the age at which it can achieve its own economic power. In this study, it is the subject of examining the viewing habits of the members of the Y generation with the approach of uses and gratifications theory.

Keywords: Uses and grafications; Generation Y; New media (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:jle:joujos:jos2026

DOI: 10.47243/jos.2026

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