Factors Related to the Selection of a Real Estate Agency or Agent

Joyce M. Johnson, Hugh O. Nourse and Ellen Day
Additional contact information
Joyce M. Johnson: Doctoral Student School of Accounting College of Business Administration University of Georgia Athens, Georgia 30602, http://www.terry.uga.edu/accounting/
Hugh O. Nourse: Professor Department of Insurance, Real Estate and Legal Studies College of Business Administration University of Georgia Athens, Georgia 30602, http://www.terry.uga.edu/
Ellen Day: Assistant Professor Department of Marketing and Distribution College of Business Administration University of Georgia Athens, Georgia 30602, http://www.terry.uga.edu/marketing/

Journal of Real Estate Research, 1988, vol. 3, issue 2, 109-118

Abstract: Real estate firms attempting to maintain or increase their market share want to know the characteristics of the firm or individual agents that are important to market participants. A survey of homeowners conducted during August 1987 found the following: 1) the individual agent is more important than the firm itself in the selection of a real estate firm; 2) knowing an agent of the firm was the primary factor considered in the selection of a real estate firm; and 3) agent characteristics of selling ability, competence, integrity, knowledge of the market, and understanding the client's needs and concerns were most important.

JEL-codes: L85 (search for similar items in EconPapers)
Date: 1988
References: View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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