Basic market research vs secondary market research

Zainab Khan

Journal of Business & Management (COES&RJ-JBM), 2021, vol. 9, issue 3, 60-64

Abstract: Accurate market research is important for new businesses looking to understand the market environment of their market, their customers and their competitors. There are two important ways to obtain this valuable information: basic and secondary research, also known as field and desk research.

Keywords: Market research; new business; entrepreneurs; customers; competition (search for similar items in EconPapers)
Date: 2021
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