Differences of “Traditional Marketing” in Opposition to “Electronic Marketing”

Mehrdad Salehi ()
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Mehrdad Salehi: "Dimitrie Cantemir" Christian University

Knowledge Horizons - Economics, 2012, vol. 4, issue 1-2, 21-24

Abstract: This paper initially seeks to document and review Differences of traditional marketing in opposition to Electronic marketing.Nowadays; the methods of business conduction have been changed by the revolution of information communication technology (ICT) that most of the transactions are related to internet. Execution of Electronic marketing all over the world can transform the forms of transactions due to the rapid proliferation of the Internet. The World Wide Web, online communication skills has created fast growing modern electronic distribution channels for Electronic marketing that If we surf through the internet, we will find their goals that they can convince customers to purchase their needs. As far as we concerned, advertising and selling methods are much cheaper, useful, and suitable for producers and suppliers all over the world. It is considered that, there are different types of modern marketing, for instance, internet marketing, and email marketing are all drive transactions to be doing well.

Keywords: Electronic marketing; Traditional marketing; Online environment; Internet marketing (search for similar items in EconPapers)
JEL-codes: M31 Q50 (search for similar items in EconPapers)
Date: 2012
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