The Conception and Design of a Marketing Demand and Supply of the Accounting Information. The Bookkeeping and the Accounting Services in the Marketing Services’ Process

Luminiþa Georgeta Jalba ()
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Luminiþa Georgeta Jalba: "Dimitrie Cantemir" Christian University

Knowledge Horizons - Economics, 2013, vol. 5, issue Special 1, 82-86

Abstract: The article having as theme "The marketing conception and design of the supply and demand for accounting information. Bookkeeping and accounting services marketing process”, brings into the reader’s attention the aspects of an intense connection between accounting and marketing in the current context.

Keywords: Accounting; marketing; policy marketing; marketing mix; price policy; product policy; distribution policy; promotion policy; accounting outsourcing (search for similar items in EconPapers)
JEL-codes: M41 (search for similar items in EconPapers)
Date: 2013
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