Strategic Marketing Developments in Informational Society

Eleonora Mihaela Constantinescu ()

Knowledge Horizons - Economics, 2014, vol. 6, issue 4, 90-95

Abstract: The market relation is structurally reshaped in the context of informational society, which causes conceptual, management and technological mutations in marketing. A new marketing paradigm is shaped which causes management transformations through the transition to strategic marketing and changes in the specific communication mechanisms of e-marketing and cyber-marketing.

Keywords: Informational society; digital economy; marketing; communication and information technologies (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:khe:journl:v:6:y:2014:i:4:p:90-95

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