Performance Management and Growth of Fast Food Restaurants in Nasarawa State

Salim Muhammad Ogaji (), Mahmuda Mohammed and Ahmed Abdullahi Ibrahim

Academic Journal of Economic Studies, 2019, vol. 5, issue 4, 62-68

Abstract: Of the greatest challenge of firms in a matured industry specifically the fast food firms are how grow and expand through innovation in terms of customers’ satisfaction which could be in the form of speed of service, products quality and varieties but yet customers seem to be far away from being satisfied thereby scuttling their growth propensity. This study therefore sought to examine performance management elements of goal setting and performance appraisal and how they affect the growth of fast food restaurants in Nasarawa state. The study adopted a survey research design whereby questionnaires were administered to a sample of one hundred and seventy-seven (177) employees of the food outlets in the state. Multiple regression analysis was employed to test the hypotheses formulated of which the study found a significant and positive effect of goal setting and performance appraisal on growth and hence, the study recommends the inclusion of employees’ in the goal setting decisions such that goals assigned to employees duly match their competences. And also that appraisal be conducted in a fair manner and such results communicated to employees.

Keywords: Goal Setting; growth; performance appraisal; performance management (search for similar items in EconPapers)
JEL-codes: L25 (search for similar items in EconPapers)
Date: 2019
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