Empirical Study on Corporate image, Customer Perceived Value and Customers’ Acceptance of Islamic Micro finance in Kano State Nigeria: The Moderating Effect of Religiosity

Surajo Musa Yakubu (), Asmadi Mohamed Naim () and Rosemaliza Ab Rashid ()

Academic Journal of Economic Studies, 2020, vol. 6, issue 1, 78-84

Abstract: This study major objective is to provide model of explaining the corporate image, customer perceived value and customer acceptance of Islamic micro finance with religiosity as moderating variable. Many people and organization can benefit by using this study, these includes: students, corporate bodies and financial institutions. The study will also serve as guidance to many investors in investing their money in Islamic micro finance so that to maximize profit and avoid dealing with prohibited product in Islamic transaction. Central Bank of Nigeria (CBN) and other government agencies and parastatal such as Stock Exchange Commission, Financial Institution many other benefit from the outcome of the study. Consequently, the study result will be of important to stakeholders, business organization and financial institutions, that will improve and gain expansion in their daily transaction and help to identify suitable factors of Islamic micro finance as corporate image, customer perceived value measured in this research as the variable that could regulate Islamic micro finance acceptability in Kano State, Nigeria.

Keywords: Customers’ acceptance of Islamic micro finance; corporate image; customer perceived value religiosity (search for similar items in EconPapers)
JEL-codes: G2 G3 (search for similar items in EconPapers)
Date: 2020
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