Influencing Factors on Eco-Consciousness Purchasing Behaviour among Students in Malaysia. A Study from Albukhary International University

Dheya Alhag Eyad Abdo Alsharabi and Shabir Ghafari

Khurasan University Business Administration Journal, 2025

Abstract: This study aimed to establish the relationship between environmental awareness and eco-conscious consumer behaviour of Gen Z consumers. A descriptive design was employed in the study via a Google survey to collect information of 102 Generation Z consumers. Descriptive and inferential statistical methods were applied to identify the factors that might influence the eco conscious buying behaviour of the consumers to the highest extent. It was found that an eco‑conscious buying behaviour was highly correlated with environmental impact, where moderate correlation was shown to imply that environmental factors explained a significant proportion of the variance in the purchase intentions. Along with that, cost also proved to be a significant deterrent to purchase of eco-friendly products, highlighting its strong impact on the eco conscious buying behaviour. Eco-friendly products awareness also emerged as a determinant factor that made participants willing to buy such products. Gen Z’s purchasing behaviour is primarily driven by environmental concerns, cost considerations, and eco product awareness.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://krj.khurasan.edu.af/index.php/files/article/view/43/23 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:khr:wpaper:0043

Access Statistics for this article

More articles in Khurasan University Business Administration Journal from Khurasan University Contact information at EDIRC.
Bibliographic data for series maintained by ().