Consumer Preferences for Less Packaging: A Stated Preference Study

Keiko Yamaguchi () and Kenji Takeuchi
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Keiko Yamaguchi: Graduate School of Humanities and Social Sciences, Okayama University

No 1117, Discussion Papers from Graduate School of Economics, Kobe University

Abstract: This study estimates the willingness-to-pay (WTP) for packaging with less material by using contingent valuation. We found that people who care about the environmental friendliness of a product, who have a positive perception of less packaging, and who live in a municipality implementing unit-based pricing of waste have a higher WTP. Use of economic instruments potentially affects the purchase of products with reduced packaging. However, when unit-based pricing is combined with plastic separation for recycling, it reduces the WTP. This suggests the possibility that the effect of economic instruments on source reduction of waste is weakened by the recycling policy.

Keywords: Less packaging; Contingent valuation; Unit-based pricing (search for similar items in EconPapers)
JEL-codes: M31 Q51 Q53 (search for similar items in EconPapers)
Pages: 35pages
Date: 2011-09
New Economics Papers: this item is included in nep-agr and nep-mkt
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