Posmodernidad y ética Empresarial. Una Hipótesis sobre el auge de la Responsabilidad Social Corporativa

Jon Olaskoaga Larrauri, Gabriela Garay Villanueva and Xabier González Laskibar
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Jon Olaskoaga Larrauri: Universidad del País Vasco / Euskal Herriko Unibertsitatea, España.
Gabriela Garay Villanueva: Universidad del País Vasco / Euskal Herriko Unibertsitatea, España.
Xabier González Laskibar: Universidad del País Vasco / Euskal Herriko Unibertsitatea, España.

Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, 2013, issue 2, No 5, 33-42

Abstract: This paper develops a hypothesis about the reasons that have led to the success of the Corporate Social Responsibility concept both in literatura and in business management practice. The hypothesis is created on the basis of management trend theories and it suggests the existence of elective affinities, within the Weberian meaning of the term, between the spread of Corporate Social Responsibility and the advent of modern society.

Keywords: Corporate social responsibility; management fashion; Postmodernity. (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:lap:recadm:13

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