 Marketing viral en los medios sociales: ¿ Qué contenido es mas contagioso y por qué?Femín Paús and
Lucía Macchi
Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, 2014, issue 4, No 7, 67-82 Abstract: Viral marketing is one of the most important tools of digital marketing that has gained great relevance after the explosion of social media. The following essay provides a comprehensive understanding of this phenomenon through the study of two key elements: What content is more viral and why. For a start, the main characteristics of contagious content are identified and then the reason why users spread some content, and not others, to their peers is explained. Therefore, the following document is a good combination of theoretical and practical concepts that result in an excellent guide for gaining deeper understanding of the phenomenon and improving the usage of this tool. Keywords: Marketing Viral; consumer behavior; trend. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:lap:recadm:29 Access Statistics for this article More articles in Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata from Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata Contact information at EDIRC. |
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