Investigation of the Social Demographic Factors Underpinning Consumers’ Adoption of Information Technology: The Case of Online Banking

Dennis D. Fehrenbacher ()

No 14, LWS Working papers from LIS Cross-National Data Center in Luxembourg

Abstract: The majority of models and empirical analyses on technology adoption research focuses on organizational rather than consumer contexts and uses research instruments which demand significant resources. I use household data on technology adoption to test a model’s predictions targeted at consumers. I present the case of online banking in Italy and discuss that several demographic and social characteristics could be proxies for a consumer model’s constructs and present initial evidence on the predictive power of the proxies on technology use in the context of online banking. I discuss clear-cut implications for management and society and seek to extend and validate the presented case by other technologies and countries in the future.

Keywords: IS success; users and consumers adoption of IS; IS reshaping society; online banking; technology adoption model (search for similar items in EconPapers)
Pages: 19 pages
Date: 2013-04
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Persistent link: https://EconPapers.repec.org/RePEc:lis:lwswps:14

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