When a mature technology company pivots: A case study of Logitech

Anderson Darrell () and Daniel K.N. Johnson ()
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Anderson Darrell: Product Manager, FSharp, 140 E 30th Street, New York City, NY.
Daniel K.N. Johnson: Schlessman Professor of Economics, Colorado College, CO, 80903.

Journal of Economic and Financial Studies (JEFS), 2016, vol. 4, issue 4, 42-45

Abstract: Life cycle theory has been shown to be an important explanation of the relationship between sales and stock prices. This study explores how the technology company Logitech attempted a transition from a mature life-cycle company in computer peripherals to a growth company in the music, tablet, and gaming industries. We show that stock price correlates with accounting performance differently across the company’s life cycle.

Keywords: Life cycle theory; Logitech; pivot; stock price. (search for similar items in EconPapers)
JEL-codes: G12 G14 L63 O32 O33 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:lrc:lareco:v:4:y:2016:i:4:p:42-45

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