Social Web Identity Established upon Trust and Reputations

Rajni Goel ()
Additional contact information
Rajni Goel: Associate professor and Chair, Information Systems and Decision Sciences, Howard University, United States,

International Journal of Business and Social Research, 2014, vol. 4, issue 11, 1-7

Abstract: Online social networks have become a seamless and critical online communication platform for personal interactions. They are a powerful tool that businesses are using to expand among domestic markets. The increase in participation in online social networking can and has caused damage to individuals and organizations, and the issuance of trust has become a concern on the social web. The factors determining the reputation of persons (customers) in the real world may relate to the factors of reputation on the social web, though relative to how trust is established in the physical world, establishing trust on the social web can be fairly difficult. Determining how to trust another individual’s online social profile becomes critical in initiating any interaction on the social web. Rather than focusing on content on the social network page, this research proposes and examines the application of user reputations to determine whether the trust should be issued on the social web. A top-level framework to establish trust in an identity on the Social Network Sites (SNS) as a function of the users’ associations, usage patterns and reputation on the social web is presented.

Keywords: Identity; reputation; social networks; trust. (search for similar items in EconPapers)
JEL-codes: L82 M31 (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://thejournalofbusiness.org/index.php/site/article/view/649/477 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:lrc:larijb:v:4:y:2014:i:11:p:1-7

Access Statistics for this article

More articles in International Journal of Business and Social Research from LAR Center Press
Bibliographic data for series maintained by Al Hossain ().